Craig School of Business
7 achievements

7 achievements

Bell, Monique
Bell, M., & Puzakova, M.  (2017). Structured abstract: y usted? the effects of social influence on consumers service language preference.  Creating marketing magic and innovative future marketing trend. (pp.1471-1473) Springer.
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Bell, M., & Puzakova, M.  (2017). ¿Y Usted? Social influence effects on consumers' service language preferences.  Journal of Business Research. 168-177.
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Bell, M., & Nath, P.  (2016). A study of the structural integration of the marketing and PR functions in the C­Suite.  Journal of Marketing Communications. 22(6), 626-652.
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Bell, M., Puzakova, M., & Kwak, H.  (2015). Beyond seeing mcdonald's fiesta menu: the role of accent in brand sincerity of ethnic products and brands.  Journal of Advertising. 44(3), 219-231.
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Bell, M., Puzakova, M., & Kwak, H.  (2015). The effects of spokesperson accent on attitude toward advertising and brand: a hedonic versus utilitarian perspective. Presented at Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference.
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Feng, S., Suri, R., & Bell, M.  (2014). Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance.  MAR Psychology & Marketing. 31(7), 489-499.
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Puzakova, M., Kwak, H., & Bell, M.  (2014). Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands.  Journal of Advertising. 44(3), 219-231.
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