Craig School of Business
15 achievements
Bradley-Geist, J., Rivera, I., & Geringer, S.
(2015).
The Collateral Damage of Ambient Sexism: Observing Sexism Impacts Bystander Self-Esteem and Career Aspirations.
Sex Roles. 73(1),
29-42.
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| Rovella, M., Geringer, S., & Sanchez, R.
(2015).
Viewer Perception of Product Placement in Comedic Movies.
American Journal of Management. 15(1),
36-49.
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| Geringer, S., Patterson, D., & Forsythe, L.
(2014).
When Generation Y Buys European Wine: A Consumer Decision-Making Model.
Academy of Marketing Studies Journal. 18(1),
168-187.
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| Stratemeyer, A., Geringer, S., & Canton, A.
(2014).
An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.
American Journal of Management. 14(3),
20-28.
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| , G., , C., , S., & , R.
(2013).
The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.
The Open Education Journal. 18-24.
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| Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.
(2013).
The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Geringer, S., & Schee, B.
(2012).
The Value of Place in Marketing Education: Place as a Physical Entity.
Presented at
The 36th Annual Marketing Educators’ Association Conference, Long Beach, California.
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| Kwon, O., Min, D., Geringer, S., & Lim, S.
(2012).
Students perception of qualifications for successful social media coordinator.
Presented at
Allied Academies International Conference, Cullowhee, NC.
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| Motameni, R., Cords, D., & Geringer, S.
(2012).
Accountants and Marketers Prolific Discourse.
Presented at
24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
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| Trimble, C., Kunz, M., & Geringer, S.
(2012).
Reinventing your faculty brand, or how to tay employed.
Presented at
Marketing Management Association 2012 Annual Conference, Chicago, Illinois.
|
| Forsythe, L., Geringer, S., & Patterson, D.
(2011).
U.S. Generation Y European Wine Purchases: An Empirical Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S., & Sanchez, R.
(2010).
Teen Mobile Phone Usage: A Global Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S.
(2009).
The Effect of Demographics Upon Attendees’ Level of Satisfaction Relating to Minor League Baseball: An Empirical Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S., & Sanchez, R.
(2009).
Mobile Phone Usage by Generation Y Teens: A Comparison Study of Finnish Teens and American Teens.
Presented at
Academy of Marketing, Leeds, England. |
| Perry, N., & Geringer, S.
(2008).
Generation Y Tipping Habits: A Quantitative Consumer Behavior Study.
Presented at
Association of Collegiate Marketing Educators, Houston, TX. |
