Craig School of Business
2 achievements

2 achievements

Jones, Ida M.
Jones, I., Forsythe, L., & Kemp, D.  (2015). Dumb starbucks: Parody or clever marketing ploy?: A teaching case.  Journal of the International Academy for Case Studies. 21(5), 133-138.
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Kemp, D., Forsythe, L., & Jones, I.  (2015). Parody in Trademark Law: Dumb Starbucks Makes Trademark Law Look Dumb.  The John Marshall Review of Intellectual Property Law. 14(3), 63-72.
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