Craig School of Business
9 achievements
Ong, B.
(2015).
Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products.
Journal of Hospitality Marketing and Management. 24(2),
180-201.
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| Ong, B.
(2015).
MOOC’s and Universities: Competitors or Partners?.
International Journal of Information and Education Technology. 5(5),
373-376.
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| Ong, B.
(2014).
The Potential Impacts of Hydraulic Fracturing on Agriculture.
European Journal of Sustainable Development. 3(3),
63-72.
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| Ong, B.
(2012).
The Perceived Influence of User-Reviews in the Hospitality Industry.
Journal of Hospitality Marketing & Management.
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| Ong, B.
(2012).
Online Shopper Reviews: Ramifications for Promotion and Website Utility.
Journal of Promotion Management.
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| Ong, B.
(2011).
Online Shoppers’ Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study.
Journal of Promotion Management.
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| Ong, B.
(2010).
Consumer Assessments of User Reviews in the Hospitality Industry.
Presented at
DMEF Conference, San Francisco, CA. |
| Ong, B.
(2008).
The Impact of Consumer Perceptions of, and Attitudes toward Mail-in Rebates on Effectiveness of Rebates.
Journal of Promotion Management. 14(1-2),
45-58.
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| Ong, B.
(2008).
Online Shopper Reviews: Perceptions and Use.
Presented at
International Communications and Media Conference, Kuala Lumpur, Malaysia. |
