Craig School of Business
9 achievements

9 achievements

Ong, Beng S.
Ong, B.  (2015). Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products.  Journal of Hospitality Marketing and Management. 24(2), 180-201.
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Ong, B.  (2015). MOOC’s and Universities: Competitors or Partners?.  International Journal of Information and Education Technology. 5(5), 373-376.
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Ong, B.  (2014). The Potential Impacts of Hydraulic Fracturing on Agriculture.  European Journal of Sustainable Development. 3(3), 63-72.
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Ong, B.  (2012). The Perceived Influence of User-Reviews in the Hospitality Industry.  Journal of Hospitality Marketing & Management.
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Ong, B.  (2012). Online Shopper Reviews: Ramifications for Promotion and Website Utility.  Journal of Promotion Management.
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Ong, B.  (2011). Online Shoppers’ Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study.  Journal of Promotion Management.
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Ong, B.  (2010). Consumer Assessments of User Reviews in the Hospitality Industry. Presented at DMEF Conference, San Francisco, CA.
Ong, B.  (2008). The Impact of Consumer Perceptions of, and Attitudes toward Mail-in Rebates on Effectiveness of Rebates.  Journal of Promotion Management. 14(1-2), 45-58.
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Ong, B.  (2008). Online Shopper Reviews: Perceptions and Use. Presented at International Communications and Media Conference, Kuala Lumpur, Malaysia.