Craig School of Business
3 achievements

3 achievements

Patterson, Denise M.
Geringer, S., Patterson, D., & Forsythe, L.  (2014). When Generation Y Buys European Wine: A Consumer Decision-Making Model.  Academy of Marketing Studies Journal. 18(1), 168-187.
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Forsythe, L., Geringer, S., & Patterson, D.  (2011). U.S. Generation Y European Wine Purchases: An Empirical Study. Presented at Marketing Management Association, Chicago, IL.
Patterson, D., & Kalfayan, G.  (2011). Depreciation of Business Cars: Depreciating Cars for Tax Purposes in 2011.  The General Ledger. 28(7), 4.
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