Craig School of Business ยป Department of Marketing and Logistics
42 achievements
Stratemeyer, A., Geringer, S., & Canton, A.
(2014).
An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.
American Journal of Management. 14(3),
20-28.
|
| , G., , C., , S., & , R.
(2013).
The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.
The Open Education Journal. 18-24
.
|
| Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.
(2013).
The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Geringer, S., Stratemeyer, A., Canton, A., & Rice, W.
(2009).
Assessing Service-Learning Outcomes in a Principles of Marketing Course: A Team-Based vs. Individual-Based Approach.
Journal for Advancement of Marketing Education. 1-12.
|
| Geringer, S., Stratemeyer, A., & Canton, A.
(2008).
The Effect of Demographic Variables, Specifically Accounting Major/Option upon University Students’ Service Learning Experiences.
Presented at
Asian Pacific Accounting Conference, Paris, France. |
| Geringer, S., Stratemeyer, A., & Canton, A.
(2008).
The Effect of Demographic Variables, Specifically Marketing Major/Option upon University Students’ Service Learning Experiences.
Presented at
Marketing Management Association, Louisville, KY. |
| Bradley-Geist, J., Rivera, I., & Geringer, S.
(2015).
The Collateral Damage of Ambient Sexism: Observing Sexism Impacts Bystander Self-Esteem and Career Aspirations.
Sex Roles. 73(1),
29-42.
|
| Rovella, M., Geringer, S., & Sanchez, R.
(2015).
Viewer Perception of Product Placement in Comedic Movies.
American Journal of Management. 15(1),
36-49.
|
| Geringer, S., Patterson, D., & Forsythe, L.
(2014).
When Generation Y Buys European Wine: A Consumer Decision-Making Model.
Academy of Marketing Studies Journal. 18(1),
168-187.
|
| Stratemeyer, A., Geringer, S., & Canton, A.
(2014).
An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.
American Journal of Management. 14(3),
20-28.
|
| , G., , C., , S., & , R.
(2013).
The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.
(2013).
The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Geringer, S., & Schee, B.
(2012).
The Value of Place in Marketing Education: Place as a Physical Entity.
Presented at
The 36th Annual Marketing Educators’ Association Conference, Long Beach, California.
|
| Kwon, O., Min, D., Geringer, S., & Lim, S.
(2012).
Students perception of qualifications for successful social media coordinator.
Presented at
Allied Academies International Conference, Cullowhee, NC.
|
| Motameni, R., Cords, D., & Geringer, S.
(2012).
Accountants and Marketers Prolific Discourse.
Presented at
24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
|
| Trimble, C., Kunz, M., & Geringer, S.
(2012).
Reinventing your faculty brand, or how to tay employed.
Presented at
Marketing Management Association 2012 Annual Conference, Chicago, Illinois.
|
| Forsythe, L., Geringer, S., & Patterson, D.
(2011).
U.S. Generation Y European Wine Purchases: An Empirical Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S., & Sanchez, R.
(2010).
Teen Mobile Phone Usage: A Global Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S.
(2009).
The Effect of Demographics Upon Attendees’ Level of Satisfaction Relating to Minor League Baseball: An Empirical Study.
Presented at
Marketing Management Association, Chicago, IL. |
| Geringer, S., & Sanchez, R.
(2009).
Mobile Phone Usage by Generation Y Teens: A Comparison Study of Finnish Teens and American Teens.
Presented at
Academy of Marketing, Leeds, England. |
| Perry, N., & Geringer, S.
(2008).
Generation Y Tipping Habits: A Quantitative Consumer Behavior Study.
Presented at
Association of Collegiate Marketing Educators, Houston, TX. |
| Motameni, R., Rice, W., & LaRosa, P.
(2015).
Taking or Not Taking a Class: Students Perceived Physiognomies Associated with Syllabi.
International Journal of Marketing Studies. 7(1),
78-92.
|
| Motameni, R., & Nordstrom, R.
(2014).
Correlating the Social Media Functionalities to Marketing Goals and Strategies.
Journal of Marketing Management (JMM). 2(3 & 4).
|
| Motameni, R., Cords, D., & Geringer, S.
(2012).
Accountants and Marketers Prolific Discourse.
Presented at
24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
|
| Motameni, R., Cords, D., & Geringer, S.
(2010).
The Provisions for a Flourishing Marketing and Finance Discourse and its impact on Organizational Structure.
Marketing Management Journal. 20(1),
217-230.
|
| Ong, B.
(2015).
Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products.
Journal of Hospitality Marketing and Management. 24(2),
180-201.
|
| Ong, B.
(2015).
MOOC’s and Universities: Competitors or Partners?.
International Journal of Information and Education Technology. 5(5),
373-376.
|
| Ong, B.
(2014).
The Potential Impacts of Hydraulic Fracturing on Agriculture.
European Journal of Sustainable Development. 3(3),
63-72.
|
| Ong, B.
(2012).
The Perceived Influence of User-Reviews in the Hospitality Industry.
Journal of Hospitality Marketing & Management.
|
| Ong, B.
(2012).
Online Shopper Reviews: Ramifications for Promotion and Website Utility.
Journal of Promotion Management.
|
| Ong, B.
(2011).
Online Shoppers’ Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study.
Journal of Promotion Management.
|
| Ong, B.
(2010).
Consumer Assessments of User Reviews in the Hospitality Industry.
Presented at
DMEF Conference, San Francisco, CA. |
| Ong, B.
(2008).
The Impact of Consumer Perceptions of, and Attitudes toward Mail-in Rebates on Effectiveness of Rebates.
Journal of Promotion Management. 14(1-2),
45-58.
|
| Ong, B.
(2008).
Online Shopper Reviews: Perceptions and Use.
Presented at
International Communications and Media Conference, Kuala Lumpur, Malaysia. |
| Motameni, R., Rice, W., & LaRosa, P.
(2015).
Taking or Not Taking a Class: Students Perceived Physiognomies Associated with Syllabi.
International Journal of Marketing Studies. 7(1),
78-92.
|
| Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.
(2013).
The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Stratemeyer, A., Geringer, S., & Canton, A.
(2014).
An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.
American Journal of Management. 14(3),
20-28.
|
| , G., , C., , S., & , R.
(2013).
The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.
(2013).
The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.
The Open Education Journal. 18-24.
|
| Hyman, M., Yang, Z., Fam, K., & Stratemeyer, A.
(2008).
International Business Research: A Retrospective.
The Open Business Journal. 67-96.
|
| Taute, H., Lukosius, V., & Stratemeyer, A.
(2008).
The Changing Nature of Controversial Advertising: A Content Analysis Study.
Presented at
Collegiate Marketing Educators Conference, Houston, TX. |
| Peterson, R., & Stratemeyer, A.
(2007).
Implementing Futurism in Independent Hotel and Motel Service Planning: An Examination.
Journal of Travel and Tourism Marketing. 23(1),
31-42.
|
