Craig School of Business ยป Department of Marketing and Logistics
42 achievements

42 achievements

Canton, Alan
Stratemeyer, A., Geringer, S., & Canton, A.  (2014). An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.  American Journal of Management. 14(3), 20-28.
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, G., , C., , S., & , R.  (2013). The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.  The Open Education Journal. 18-24 .
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Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.  (2013). The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Geringer, S., Stratemeyer, A., Canton, A., & Rice, W.  (2009). Assessing Service-Learning Outcomes in a Principles of Marketing Course: A Team-Based vs. Individual-Based Approach.  Journal for Advancement of Marketing Education. 1-12.
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Geringer, S., Stratemeyer, A., & Canton, A.  (2008). The Effect of Demographic Variables, Specifically Accounting Major/Option upon University Students’ Service Learning Experiences. Presented at Asian Pacific Accounting Conference, Paris, France.
Geringer, S., Stratemeyer, A., & Canton, A.  (2008). The Effect of Demographic Variables, Specifically Marketing Major/Option upon University Students’ Service Learning Experiences. Presented at Marketing Management Association, Louisville, KY.
Geringer, Susan D.
Bradley-Geist, J., Rivera, I., & Geringer, S.  (2015). The Collateral Damage of Ambient Sexism: Observing Sexism Impacts Bystander Self-Esteem and Career Aspirations.  Sex Roles. 73(1), 29-42.
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Rovella, M., Geringer, S., & Sanchez, R.  (2015). Viewer Perception of Product Placement in Comedic Movies.  American Journal of Management. 15(1), 36-49.
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Geringer, S., Patterson, D., & Forsythe, L.  (2014). When Generation Y Buys European Wine: A Consumer Decision-Making Model.  Academy of Marketing Studies Journal. 18(1), 168-187.
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Stratemeyer, A., Geringer, S., & Canton, A.  (2014). An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.  American Journal of Management. 14(3), 20-28.
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, G., , C., , S., & , R.  (2013). The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.  (2013). The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Geringer, S., & Schee, B.  (2012). The Value of Place in Marketing Education: Place as a Physical Entity. Presented at The 36th Annual Marketing Educators’ Association Conference, Long Beach, California.
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Kwon, O., Min, D., Geringer, S., & Lim, S.  (2012). Students perception of qualifications for successful social media coordinator. Presented at Allied Academies International Conference, Cullowhee, NC.
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Motameni, R., Cords, D., & Geringer, S.  (2012). Accountants and Marketers Prolific Discourse. Presented at 24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
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Trimble, C., Kunz, M., & Geringer, S.  (2012). Reinventing your faculty brand, or how to tay employed. Presented at Marketing Management Association 2012 Annual Conference, Chicago, Illinois.
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Forsythe, L., Geringer, S., & Patterson, D.  (2011). U.S. Generation Y European Wine Purchases: An Empirical Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S., & Sanchez, R.  (2010). Teen Mobile Phone Usage: A Global Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S.  (2009). The Effect of Demographics Upon Attendees’ Level of Satisfaction Relating to Minor League Baseball: An Empirical Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S., & Sanchez, R.  (2009). Mobile Phone Usage by Generation Y Teens: A Comparison Study of Finnish Teens and American Teens. Presented at Academy of Marketing, Leeds, England.
Perry, N., & Geringer, S.  (2008). Generation Y Tipping Habits: A Quantitative Consumer Behavior Study. Presented at Association of Collegiate Marketing Educators, Houston, TX.
Motameni, Reza
Motameni, R., Rice, W., & LaRosa, P.  (2015). Taking or Not Taking a Class: Students Perceived Physiognomies Associated with Syllabi.  International Journal of Marketing Studies. 7(1), 78-92.
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Motameni, R., & Nordstrom, R.  (2014). Correlating the Social Media Functionalities to Marketing Goals and Strategies.  Journal of Marketing Management (JMM). 2(3 & 4).
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Motameni, R., Cords, D., & Geringer, S.  (2012). Accountants and Marketers Prolific Discourse. Presented at 24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
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Motameni, R., Cords, D., & Geringer, S.  (2010). The Provisions for a Flourishing Marketing and Finance Discourse and its impact on Organizational Structure.  Marketing Management Journal. 20(1), 217-230.
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Ong, Beng S.
Ong, B.  (2015). Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products.  Journal of Hospitality Marketing and Management. 24(2), 180-201.
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Ong, B.  (2015). MOOC’s and Universities: Competitors or Partners?.  International Journal of Information and Education Technology. 5(5), 373-376.
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Ong, B.  (2014). The Potential Impacts of Hydraulic Fracturing on Agriculture.  European Journal of Sustainable Development. 3(3), 63-72.
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Ong, B.  (2012). The Perceived Influence of User-Reviews in the Hospitality Industry.  Journal of Hospitality Marketing & Management.
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Ong, B.  (2012). Online Shopper Reviews: Ramifications for Promotion and Website Utility.  Journal of Promotion Management.
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Ong, B.  (2011). Online Shoppers’ Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study.  Journal of Promotion Management.
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Ong, B.  (2010). Consumer Assessments of User Reviews in the Hospitality Industry. Presented at DMEF Conference, San Francisco, CA.
Ong, B.  (2008). The Impact of Consumer Perceptions of, and Attitudes toward Mail-in Rebates on Effectiveness of Rebates.  Journal of Promotion Management. 14(1-2), 45-58.
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Ong, B.  (2008). Online Shopper Reviews: Perceptions and Use. Presented at International Communications and Media Conference, Kuala Lumpur, Malaysia.
Rice, William E.
Motameni, R., Rice, W., & LaRosa, P.  (2015). Taking or Not Taking a Class: Students Perceived Physiognomies Associated with Syllabi.  International Journal of Marketing Studies. 7(1), 78-92.
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Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.  (2013). The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Stratemeyer, Andreas W.
Stratemeyer, A., Geringer, S., & Canton, A.  (2014). An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.  American Journal of Management. 14(3), 20-28.
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, G., , C., , S., & , R.  (2013). The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.  (2013). The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Hyman, M., Yang, Z., Fam, K., & Stratemeyer, A.  (2008). International Business Research: A Retrospective.  The Open Business Journal. 67-96.
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Taute, H., Lukosius, V., & Stratemeyer, A.  (2008). The Changing Nature of Controversial Advertising: A Content Analysis Study. Presented at Collegiate Marketing Educators Conference, Houston, TX.
Peterson, R., & Stratemeyer, A.  (2007). Implementing Futurism in Independent Hotel and Motel Service Planning: An Examination.  Journal of Travel and Tourism Marketing. 23(1), 31-42.
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