

Bell, Monique
Craig School of Business
Bell, M., & Puzakova, M.
(2017).
¿Y Usted? Social influence effects on consumers' service language preferences.
Journal of Business Research. 168-177.
![]() |
Bell, M., & Nath, P.
(2016).
A study of the structural integration of the marketing and PR functions in the CSuite.
Journal of Marketing Communications. 22(6),
626-652.
![]() |
Bell, M., Puzakova, M., & Kwak, H.
(2015).
Beyond seeing mcdonald's fiesta menu: the role of accent in brand sincerity of ethnic products and brands.
Journal of Advertising. 44(3),
219-231.
![]() |
Bell, M., Puzakova, M., & Kwak, H. (2015). The effects of spokesperson accent on attitude toward advertising and brand: a hedonic versus utilitarian perspective. Presented at Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. |