Bell, Monique
Craig School of Business
Bell, M., & Puzakova, M.
(2017).
Structured abstract: y usted? the effects of social influence on consumers service language preference.
Creating marketing magic and innovative future marketing trend.
(pp.1471-1473)
Springer.
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| Bell, M., & Puzakova, M.
(2017).
¿Y Usted? Social influence effects on consumers' service language preferences.
Journal of Business Research. 168-177.
|
| Bell, M., & Nath, P.
(2016).
A study of the structural integration of the marketing and PR functions in the CSuite.
Journal of Marketing Communications. 22(6),
626-652.
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| Bell, M., Puzakova, M., & Kwak, H.
(2015).
Beyond seeing mcdonald's fiesta menu: the role of accent in brand sincerity of ethnic products and brands.
Journal of Advertising. 44(3),
219-231.
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| Bell, M., Puzakova, M., & Kwak, H. (2015). The effects of spokesperson accent on attitude toward advertising and brand: a hedonic versus utilitarian perspective. Presented at Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. |
| Feng, S., Suri, R., & Bell, M.
(2014).
Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance.
MAR Psychology & Marketing. 31(7),
489-499.
|
| Puzakova, M., Kwak, H., & Bell, M.
(2014).
Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands.
Journal of Advertising. 44(3),
219-231.
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