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15 achievements

Geringer, Susan D.

Craig School of Business » Department of Marketing and Logistics
, G., , C., , S., & , R.  (2013). The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Bradley-Geist, J., Rivera, I., & Geringer, S.  (2015). The Collateral Damage of Ambient Sexism: Observing Sexism Impacts Bystander Self-Esteem and Career Aspirations.  Sex Roles. 73(1), 29-42.
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Forsythe, L., Geringer, S., & Patterson, D.  (2011). U.S. Generation Y European Wine Purchases: An Empirical Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S., Patterson, D., & Forsythe, L.  (2014). When Generation Y Buys European Wine: A Consumer Decision-Making Model.  Academy of Marketing Studies Journal. 18(1), 168-187.
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Geringer, S., Canton, A., Stratemeyer, A., & Rice, W.  (2013). The Effect of Demographic Variables Upon University Students’ Service- Learning Experiences in Marketing.  The Open Education Journal. 18-24.
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Geringer, S., & Schee, B.  (2012). The Value of Place in Marketing Education: Place as a Physical Entity. Presented at The 36th Annual Marketing Educators’ Association Conference, Long Beach, California.
Geringer, S., & Sanchez, R.  (2010). Teen Mobile Phone Usage: A Global Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S.  (2009). The Effect of Demographics Upon Attendees’ Level of Satisfaction Relating to Minor League Baseball: An Empirical Study. Presented at Marketing Management Association, Chicago, IL.
Geringer, S., & Sanchez, R.  (2009). Mobile Phone Usage by Generation Y Teens: A Comparison Study of Finnish Teens and American Teens. Presented at Academy of Marketing, Leeds, England.
Kwon, O., Min, D., Geringer, S., & Lim, S.  (2012). Students perception of qualifications for successful social media coordinator. Presented at Allied Academies International Conference, Cullowhee, NC.
Motameni, R., Cords, D., & Geringer, S.  (2012). Accountants and Marketers Prolific Discourse. Presented at 24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA.
Perry, N., & Geringer, S.  (2008). Generation Y Tipping Habits: A Quantitative Consumer Behavior Study. Presented at Association of Collegiate Marketing Educators, Houston, TX.
Rovella, M., Geringer, S., & Sanchez, R.  (2015). Viewer Perception of Product Placement in Comedic Movies.  American Journal of Management. 15(1), 36-49.
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Stratemeyer, A., Geringer, S., & Canton, A.  (2014). An Exploratory Investigation of the Effects of Service Failures and Recovery Efforts on Customer Satisfaction.  American Journal of Management. 14(3), 20-28.
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Trimble, C., Kunz, M., & Geringer, S.  (2012). Reinventing your faculty brand, or how to tay employed. Presented at Marketing Management Association 2012 Annual Conference, Chicago, Illinois.