

Geringer, Susan D.
Craig School of Business » Department of Marketing and Logistics
, G., , C., , S., & , R.
(2013).
The Effect of Demographic Variables Upon University Students’ Service-Learning Experiences in Marketing.
The Open Education Journal. 18-24.
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Bradley-Geist, J., Rivera, I., & Geringer, S.
(2015).
The Collateral Damage of Ambient Sexism: Observing Sexism Impacts Bystander Self-Esteem and Career Aspirations.
Sex Roles. 73(1),
29-42.
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Forsythe, L., Geringer, S., & Patterson, D. (2011). U.S. Generation Y European Wine Purchases: An Empirical Study. Presented at Marketing Management Association, Chicago, IL. |
Geringer, S., Patterson, D., & Forsythe, L.
(2014).
When Generation Y Buys European Wine: A Consumer Decision-Making Model.
Academy of Marketing Studies Journal. 18(1),
168-187.
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Geringer, S., & Schee, B. (2012). The Value of Place in Marketing Education: Place as a Physical Entity. Presented at The 36th Annual Marketing Educators’ Association Conference, Long Beach, California. |
Geringer, S., & Sanchez, R. (2010). Teen Mobile Phone Usage: A Global Study. Presented at Marketing Management Association, Chicago, IL. |
Geringer, S. (2009). The Effect of Demographics Upon Attendees’ Level of Satisfaction Relating to Minor League Baseball: An Empirical Study. Presented at Marketing Management Association, Chicago, IL. |
Geringer, S., & Sanchez, R. (2009). Mobile Phone Usage by Generation Y Teens: A Comparison Study of Finnish Teens and American Teens. Presented at Academy of Marketing, Leeds, England. |
Kwon, O., Min, D., Geringer, S., & Lim, S. (2012). Students perception of qualifications for successful social media coordinator. Presented at Allied Academies International Conference, Cullowhee, NC. |
Motameni, R., Cords, D., & Geringer, S. (2012). Accountants and Marketers Prolific Discourse. Presented at 24th Annual Conference of the International Academy of Business Disciplines, Long Beach, CA. |
Perry, N., & Geringer, S. (2008). Generation Y Tipping Habits: A Quantitative Consumer Behavior Study. Presented at Association of Collegiate Marketing Educators, Houston, TX. |
Rovella, M., Geringer, S., & Sanchez, R.
(2015).
Viewer Perception of Product Placement in Comedic Movies.
American Journal of Management. 15(1),
36-49.
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Trimble, C., Kunz, M., & Geringer, S. (2012). Reinventing your faculty brand, or how to tay employed. Presented at Marketing Management Association 2012 Annual Conference, Chicago, Illinois. |